Vienna - Just in time for the 2024 European Championship, the internationally active social media agency ML Marketing has hit the bull's eye and reached another milestone with its partnership with the Austrian Football Association (ÖFB). From 2024, the ÖFB is repositioning itself on the social media playing field in the area of content production and social media marketing with ML Marketing.

The ÖFB is relying on a dedicated ML Project Team - consisting of soccer and social media experts - to flexibly produce high-quality moving image content for ÖFB TV and social media platforms. In addition to the production of creative content, the marketing of ÖFB's social media channels is the second important pillar of this partnership.

With almost one million followers across all of its social media platforms, the ÖFB offers the perfect platform for existing sponsors and new cooperation partners. A diverse target group can be reached accurately via existing and new content formats. The ongoing sporting success of the national teams in particular, with the highlights of the upcoming European Championship in Germany and the qualification of the women's national team for the European Championship, guarantee advertising partners unique added value in the top digital field. Becoming a social media partner of the ÖFB offers the perfect opportunity to become active in an exciting and growing environment and requires a comparatively low-threshold investment.

Bernhard Neuhold, Managing Director of ÖFB, on the partnership: "The cooperation with ML Marketing offers us exciting opportunities and new approaches in the marketing of our social media platforms. We look forward to creating high-quality and attractive offers on several levels as part of the partnership. Together, we want to implement creative formats and concepts and thus create completely new contact opportunities for both companies and soccer."

Michael Litschka, CEO of ML Marketing, is happy: "With almost one million followers, the ÖFB has the largest soccer community in Austria and offers unparalleled potential for advertising partners who want to position their brand in a positive emotional environment. We are very proud to be able to market the ÖFB on social media in the future and to support it with our content team from partnership to kick-off."

Viktoria Geresi, COO of ML Marketing, adds: "The partnership with the sports association with the largest number of members in Austria crowns ML Marketing's many years of development. As a social media agency specializing in sports, the ÖFB now enhances our portfolio in the domestic market. We are very proud and look forward to producing content together with the ÖFB's communications and marketing team and thus designing new marketing solutions."