Extensive social media campaign for the Swiss women's national handball team's first participation in the European Championship

On behalf of the Swiss Handball Federation, we accompanied the women's national team's first participation in the European Championship. An extensive social media campaign was designed and implemented to commemorate the historic event and provide the women's national team with an appropriate platform for the European Championship.

At the heart of the campaign was a video portrait series featuring five national team players in the run-up to the European Women's Handball Championship, as well as five episodes of a backstage video format and three moderated live studio shows, which were produced directly in Ljubljana and broadcast on various channels. For the first time ever in our history, a mobile studio was set up for this - the programs were broadcast live on YouTube from the meeting room in the Swiss national team's hotel. In addition to implementing other formats, we were also responsible for on-site social media support and live coverage of the Swiss women's national team's matches, for example in the form of highlight videos or post-match interviews. The social media campaign for the European Championships was supported by the three SHV partners SPAR, Concordia and Mobiliar. All three partners were also integrated into the campaign in terms of content by implementing specific, individual formats for the sponsors.

Client: Swiss Handball Association

Scope of services: Full-service social media support, mobile live studio