ADMIRAL is not only Austria's betting giant and a leading company in our country’s corporate landscape but also one of our enduring partners for more than 5 years . With over 200 stores and a thriving online community of more than 100,000 registered users, ADMIRAL offers an unmatched platform for sports enthusiasts and bettors alike. 

THE BRIEF

Traditional advertising opportunities for betting providers are increasingly restricted in Austria and worldwide. Finding a new and creative way of promoting ADMIRAL as betting company despite of restrictions and make it safe for the future.

OUR SOLUTION

We developed an impactful format of a liveshow by focusing on inviting sport stars and influencers and building brand visibility through it. By hosting a weekly live show on YouTube and Twitch, we've established direct contact with ADMIRALs community and reinforced the emotional connection between existing customers and the brand itself. Snippets of the show offer uniqe content for the other social media platforms.  

OUR RESULTS

We soared from 7th to 3rd place in the coveted sponsorship brand ranking (AT) in just a year. Our dominance is undeniable, capturing the top spot with a staggering 41% media presence in the nationwide ranking of sports betting providers. But that's not all – we've achieved international recognition with a prestigious nomination for "Best Brand Activation Involving Sport" at the esteemed 'The Sports Business Awards' in London, making us the sole finalist representing the DACH region in 2023.