ML Marketing and win2day have had an exciting time with many sporting highlights in spring 2023. The full-service social media agency was commissioned to provide video production support for both the national men's ice hockey team at the World Championships in Finland and the national 3x3 basketball team at the World Championships in Vienna.

As part of this partnership, almost 50 videos were created and published on win2day's social media channels. Exclusive story content was also created to offer viewers unique live experiences. The focus was on presenting the players on social media as personally and authentically as possible and capturing the action surrounding the major events. This approach was intended to offer win2day's followers added value compared to traditional media coverage.

The results were impressive, as the number of interacting Instagram accounts increased by 46% during the collaboration. This is a clear sign that the content produced was well received by the community and further enriched win2day's channels.

Client: win2day Scope of services: Content production for social media channels