We have been advising and supporting the Austrian Football League in the area of social media since 2016.

2024 marks the start of our ninth season. The collaboration is based on success. From the very beginning, the Bundesliga has placed great trust in ML to provide comprehensive and holistic support for the social media channels around Facebook, Instagram, Twitter and, since 2021, TikTok.

ML Marketing is responsible for the complete editing of these channels. This also includes live support during match days directly from the ML newsroom, which is active 24/7 for our customers. Live tickers, community management, match reports and quick reactions and unpredictable situations are thus covered and in professional hands.

We now reach several hundred thousand soccer fans every month with the Bundesliga channels, entertaining them with emotional video content that generates millions of clicks and delivering hot information to smartphones in a way that is tailored to the target group.

Client: Austrian Football League

Scope of services: Social media support, video production, 24/7 community management

Period: Since 2016