Vienna - The social media agency ML Marketing is pleased to announce a significant cooperation with the European Handball Federation. With immediate effect, ML Marketing will act as the official lead agency for the European Women's Handball Championship 2024, which will take place from 28th November to 15th December in Austria, Hungary and Switzerland. This collaboration is a further step in ML Marketing's growth strategy and underlines the agency's expertise in the field of sports communication.

ML Marketing has shown a strong commitment to sports for years and is proud to be given the opportunity to support such a prestigious event. In the past, the agency has already realised isolated video projects in the context of European Handball Championships and has supported the graphic design since the beginning of the year. With this new deal, however, ML Marketing will become a central point of contact for communication surrounding the event.

The cooperation with the European Handball Federation not only offers ML Marketing the opportunity to further strengthen its brand, but also to open up new horizons. The agency has been supporting the 2024 European Women's Handball Championship since the start of the qualification phase and is developing a comprehensive and creative communications strategy to promote the event at an international level. The centrepiece of the strategy is the promotion spot, which will be launched in different languages and variations of the host nations, as well as in an international version in this year.

With a proven track record in sports communications and a dedicated team, ML Marketing is looking forward to making the Women's European Handball Championship 2024 an unforgettable event.

Martin Hausleitner, EHF Secretary General, says: "With ML Marketing we have an experienced partner at our side and we are very much looking forward to working together in the coming months to ensure that the Women's EHF EURO 2024 is presented in the best possible way not only in Austria, Hungary and Switzerland, but also beyond the three host countries. With the strategy around the slogan 'Catch The Spirit', we want to inspire fans, tap into new target groups, put the spotlight on this European Championship and thus contribute to making the tournament in December 2024 an unforgettable handball festival."

COO of ML Marketing Viktoria Geresi commented positively on the cooperation: "We are very pleased to take the next step in our cooperation with the EHF and to have been selected as the lead agency for the Women's EHF EURO 2024. We are particularly proud that ML Marketing has been trusted to position the EHF on a major international stage and write handball history together."