With social media power tools at the pulse of time

Since February 2023, ML Marketing has been working closely with Makita Austria to support the company with targeted positioning on its social media channels. New ways of reaching Generation Z with the help of communication power tools such as TikTok and creatively communicating and showcasing Makita's value proposition have been identified.

Makita Austria, the market leader in cordless and power tools, is not only characterized by a long tradition, but also by a clear vision: to offer people the best possible solution for their daily work, no matter when and no matter where.

Sales Manager Christian Will is enthusiastic about the new partnership: "Together with ML Marketing, we are also positioning ourselves strongly in the online trade and communicating strategically across all channels in order to position our products in the best possible way."

ML Marketing CEO Michael Litschka emphasizes the importance of innovation and new approaches for big brands: "Even strong brands have to break new ground in order to stand out from the crowd and tap into new target groups. With Makita, we have a strong and reliable partner with high quality standards at our side, which we are taking to the next level in terms of communication with our expertise."

Ruzica Goranovic, Senior Project Manager at ML Marketing, is leading the collaboration: "It's a pleasure to work with Makita Austria. We can't wait to implement the many creative campaigns from our toolbox and to further engage the community with the Makita brand through new experiences."

Makita's social media channels are already enjoying considerable success. Reach in the mid-six-figure range is already being achieved via TikTok and is constantly being expanded. The reels on Instagram are also very popular and are regularly received very positively with thousands of views. The tool manufacturer's strategic direction is clear: in addition to the usual machine TikToks, Makita is successfully focusing on trendsetting moments that have not yet been achieved by any other company in the industry.