ML Marketing, the social media agency specialized in sports, has a new partnership with SK Rapid. The cooperation with the soccer club with the largest number of members in Austria includes strategic consulting, project-related production of video and graphic content as well as the marketing of the green and white social media channels.

SK Rapid relies on the strategic expertise and human resources of the internationally active agency for in-house content production for its now almost 450,000 followers on social media. With over 20,000 members, SK Rapid is the soccer club with the most members in the country. This dedicated community is also reflected on the club's digital platforms and should be rewarded with better, even more contemporary and approachable content. The aim is also to develop more attractive and native digital solutions for sponsors and partners to intensify and potentially expand their involvement.

The already professional social media and communications team at SK Rapid is supported conceptually and strategically by the experts at ML Marketing. They also produce project-related content for business events and implement joint activities and projects with partners and sponsors. In the area of the social network TikTok, which is extremely popular with young people in particular, the ML Marketing team contributes operationally with specially provided teams. SK Rapid is thus preparing itself for the increasingly complex and growing demands of the social media world.

They are also working together on a new social media marketing strategy in order to open up new and innovative revenue streams for the club in the future and at the same time offer the Rapid community and sponsors new added value.

Marcus Knipping, Managing Director of Business at SK Rapid, on the partnership: "The digital world has developed enormously in all areas over the last decade. This has also affected the social media sector, which is no longer just about external presentation, but also about marketing, among other things. Thanks to its national and international expertise and its ambitions, ML Marketing is the right cooperation partner to take the next development steps in this area too."

Michael Litschka, CEO of ML Marketing: "Thanks to its strong brand, SK Rapid has the ideal foundation to achieve economically relevant reach beyond its followers. By working together, we can now support SK Rapid in realizing their full potential.