ADMIRAL Sportwetten, Austria's leading betting provider, and the social media agency ML Marketing have been working together successfully and innovatively for five years now. What began as a small cooperation has developed into an outstanding collaboration that sets new standards in the field of social media marketing and 24/7 live support.

At the start of the collaboration in 2018, the focus was on the strategic alignment of the Facebook and Instagram social media channels and their ongoing support. Five years later, the partnership has developed into a dynamic and multifaceted collaboration that goes far beyond the initial work and is celebrating great success.

In addition to ongoing social media support and the constant further development of the respective content, an important milestone was reached in 2022. With the launch of the ADMIRAL Sportshow, Austria's first live sports format on YouTube and Twitch from a betting provider, a format was created that has become a regular fixture for sports enthusiasts and betting fans with tens of thousands of views.

In combination with the social media activities and the unique live format, all sponsoring activities can be ideally integrated and activated in addition to reaching existing and new target groups. In cooperation with the Austrian Football League, the 2nd League, the Austrian Football Association (ÖFB), the Austrian Handball Association (ÖHB) and many more, local fans are provided with exclusive content and exciting insights on an ongoing basis.

And this happens 24/7. "Round-the-clock reporting" is another unique selling point of ADMIRAL Sportwetten's social media presence. ML Marketing produces relevant and creative content for Facebook, Instagram, TikTok and Co. from its in-house 24/7 newsroom to keep sports fans entertained and informed in real time.

Michael Litschka, CEO of ML Marketing, comments on this important milestone: "Courage, innovation and creativity ideally describe the collaboration between ADMIRAL Sportwetten and ML Marketing. We are very proud of this now long-standing partnership and look back on a successful time with numerous learnings and always honest exchanges at eye level. At the same time, we look forward to exploring new, creative avenues in the coming years and positively inspiring the community we have built up together."