UNIQA has been strongly anchored in skiing as a sponsor for years. In 2018, ML Sport was commissioned to activate the sponsorship activities in the digital world in order to build a long-term community.

With "ski4UNIQA", a social media channel was created on Facebook and Instagram to show new perspectives on skiing and to inform and entertain the community with exclusive backstage stories. Important here: The UNIQA brand should always be conveyed in an unsuspicious and likeable way.

The results are impressive. Over 200,000 people are reached monthly via Ski4UNIQA, with an engagement rate of over 6%.

Client: UNIQA
Scope of services: Social media support, social media advertising, video production, 24/7 community management
Period: Since 2018