ML Sport took over the Swiss Football League's social media channels with the aim of increasing reach by generating high-quality infotainment content and appropriate, target-group-oriented playout on the various platforms, thereby building a sustainable community and further developing the existing one in order to raise the SFL's communication via social media to a new level.

In doing so, the courage to fill the gap is always required and the >smart mover< approach is always pursued instead of >first mover<. The SFL is positioned on Facebook, Instagram, Linkedin, TikTok and Twitter.

With success: over 250% reach boost on Facebook, over 300% on Instagram. Communities built up to over 95,000 fans.

Client: Swiss Football League

Scope of services: Social media support, video production, 24/7 community management

Period: Since 2019