Magenta has been a sponsor of the Austrian national soccer team for many years.

In addition to promotional opportunities around the ÖFB's home games, the sponsorship also includes the provision of escort kids to lead the team during the walk onto the pitch before the game. Together with the ÖFB, Magenta will launch a call for applications to become an escort child for all home matches.

ML Sport is responsible for the activation, implementation and reporting of this campaign.

The aim is to reach the parents of potential escort children and convince them to register/participate directly. We want to offer "Money Can't Buy" experiences and bring sports fans to the brand through emotions.

Our aim is to launch a creative challenge before every international match in which potential children and parents can take part. All participants will be entered into a draw to win a place as a escort child.

ML Sport will also be in charge of the Magenta promotion stand at every home game, connecting the analog and digital worlds. From the mobile Magenta Studio, fans can take part in various challenges such as ÖFB quizzes and win great prizes.

Client: Magenta

Scope of services: Sponsorship activation, social media support, video production, community management

Period: Since 2019