With social media power tools at the pulse of time

Since February 2023, ML Marketing has been working closely with Makita Austria to support the company with targeted positioning on its social media channels. New ways of reaching Generation Z with the help of communication power tools such as TikTok and creatively communicating and showcasing Makita's value proposition have been identified.

Makita Austria, the market leader in cordless and power tools, is not only characterized by a long tradition, but also by a clear vision: to offer people the best possible solution for their daily work, no matter when and no matter where.

Makita's social media channels are thriving with remarkable success. We're reaching audiences in the mid-six-figure range on TikTok and continually expanding our reach. Our Instagram reels are also gaining significant traction, regularly receiving positive feedback with thousands of views. Our strategic focus is crystal clear: alongside our standard machine TikToks, Makita is pioneering trendsetting moments yet to be explored by any other industry player.