In November 2018, we kicked off our collaboration with the Austrian Tennis Association (ÖTV), making it one of ML Marketing's most loyal customers.

In addition to managing the social media channels on Facebook, Instagram and Twitter, we also launched TikTok together with the ÖTV in order to reach the young tennis community in particular.

A key aspect of content production is the creation of videos on various topics. The spectrum ranges from glossy event videos for major tournaments to entertaining TikTok clips and reels in portrait format. We also take care of the production of various graphics. With our ML newsroom, we also offer the ÖTV support in the evenings and at weekends, thus guaranteeing real-time content.

The Austrian Tennis Association now has a five-digit number of followers on Facebook and Instagram, and growth on TikTok is also progressing. With a mix of information and entertainment, we want to take the ÖTV's social media channels to the next level in the future.

Client: Austrian Tennis Association

Scope of services: Social media support, video production, graphics creation, 24/7 support

Period: Since 2018