We were selected to lead on ideation, concept creation and production – including pre and post – of the Social Media content to appear on the UNIQA ÖFB Cup accounts, Facebook and Instagram.

THE BRIEF

The UNIQA ÖFB Cup in Austria is the country's premier football competition, bringing together teams from almost all levels to compete for the coveted trophy and the most important football event within the country. The brief? Bring the UNIQA ÖFB Cup back into focus again, provide brand awareness and brand visibility through clever and visually striking content.

OUR SOLUTION

To make the UNIQA ÖFB Cup stand out again, we focused on bringing the local aspect of the numerous small clubs throughout Austria to the forefront with formats including “Local Hero” and “Local Club” and capturing the emotions and excitement of the game, making them tangible. Additionally we created a nice graphic line and use emotions to deliver a nice package.

OUR RESULTS

In a nation as compact as Austria, our social media results skyrocketed to a staggering 8 million reach in the 2022/23 season, showcasing the sheer magnitude of the power of well played social media. The UNIQA ÖFB Cup achieved unprecedented prominence, becoming an integral part of the nation's conversation like never before.